Buyer Groups in Lead Prosper: Setup, Distribution Logic, and Use Cases

Buyer Groups is a distribution type that lets you organize your buyers into ordered tiers (groups), each with its own distribution strategy. Leads flow through groups sequentially - you control whether the flow stops after a group sells or continues to the next group.

This gives you fine-grained control over how leads are distributed. Use Buyer Groups when you need more control than a single distribution type can provide:

• Multi-tier buyer strategies - organize buyers into priority tiers (e.g., premium first, fallback second). Try selling exclusively to premium buyers first, and only fall back to shared buyers if they all reject.
• Streamline real-time and DQ campaign configuration - consolidate complex buyer setups into a single, organized campaign instead of managing multiple campaigns or workarounds.
• Mix exclusive and shared selling - sell exclusively to one group, then shared to another, all within the same campaign. Combine different distribution strategies (e.g., Waterfall in one tier, Send to All in another).

Setting Up Buyer Groups

1. Enable Buyer Groups

On the campaign edit page, change the Distribution type dropdown to Buyer groups. A Total buyers limit field will appear — this caps the maximum number of buyers that can accept a single lead across all groups.

2. Create Groups

In the Buyers section, click New Group.

Each group has:

• Name — A label for the group (e.g., "Tier 1", "Premium Buyers", "Shared Fallback").
• Position — Groups are processed top to bottom. Drag groups to reorder them.
• Distribution Type — How buyers within this group are selected (see below).
• Limit — (Send to All / Round Robin only) How many buyers within this group can accept the lead. Set to 0 for no limit.
• If sold — What happens after this group successfully sells the lead (see below).

3. Assign Buyers

Drag buyers from the Unassigned section into a group, or use the group badge dropdown on each buyer row to move them between groups.

Distribution Types (Per Group)

Each group has its own distribution type that controls how buyers within that group are processed:

Key Settings

Total Buyers Limit (Campaign Level)

Found next to the Distribution type dropdown. This is the maximum number of buyers that can accept a single lead across all groups combined.

• If a group has "If sold: Try next group", sales accumulate toward this total.
• Once the total is reached, no further groups are processed.

If Sold (Per Group)

Controls what happens after a group successfully sells the lead (at least one buyer accepts):

How the Flow Works (Summary)

1. Groups are processed top to bottom (by position).
2. For each group, the system filters eligible buyers assigned to that group and runs the group's distribution strategy.
3. After a group runs:
   • If the group sold (1+ buyers accepted):
     • "If sold: Stop" — the entire flow stops. No more groups.
     • "If sold: Try next group" — sales are added to the running total, and the next group runs.
   • If the group failed (0 buyers accepted) — the flow always continues to the next group.
4. The flow also stops if the Total buyers limit is reached, regardless of the "If sold" setting.
5. Buyers in the Unassigned section are skipped entirely and will not receive leads.

Common Use Cases

Use Case 1: Exclusive Tiers with Shared Fallback

Goal: Try to sell the lead exclusively (to 1 buyer) through premium tiers. If all reject, sell to up to 5 shared buyers.

Total buyers limit: 5

How it works:

• Tier 1 runs Highest Bidder. If a buyer accepts, the flow stops — 1 exclusive sale.
• If Tier 1 fails, Tier 2 tries buyers one by one (Waterfall). If one accepts, the flow stops — 1 exclusive sale.
• If both fail, Tier 3 sends to all buyers (up to 5). Up to 5 shared sales.

Use Case 2: Sell One From Each Group

Goal: You have 4 groups of buyers. You want exactly 1 buyer from each group to accept the lead (4 total sales).

Total buyers limit: 4

How it works:

• Group A tries buyers in order. One accepts. Flow continues (Try next group). Total: 1.
• Group B tries buyers. One accepts. Flow continues. Total: 2.
• Group C tries buyers. One accepts. Flow continues. Total: 3.
• Group D tries buyers. One accepts. Total: 4 — total limit reached, done.

If any group fails (all buyers reject), the flow moves to the next group automatically.

Use Case 3: Multiple Shared Groups with a Cap

Goal: Sell to up to 5 buyers total, spread across two shared groups.

Total buyers limit: 5

How it works:

• Primary sends to up to 3 buyers. Say 2 accept. Flow continues. Total: 2.
• Secondary sends to up to 3 buyers, but capped by remaining total (5 - 2 = 3). Say 3 accept. Total: 5 — flow stops.

The per-group limits control how many buyers each group can sell to. The total buyers limit caps the combined sales across all groups.

Use Case 4: Mixed Exclusive + Shared

Goal: Try exclusive first (Highest Bidder). If it fails, sell to up to 4 shared buyers across two groups.

Total buyers limit: 4

How it works:

• Exclusive runs. If a buyer accepts, flow stops — 1 exclusive sale.
• If Exclusive fails, Shared A sends to up to 2 buyers. Say 2 accept. Flow continues. Total: 2.
• Shared B sends to up to 2 buyers (capped by remaining: 4 - 2 = 2). Say 2 accept. Total: 4 — done.

Need Help?

If you have questions about setting up Buyer Groups or need help configuring a specific use case, reach out to our support team. We're happy to help you find the right setup for your campaign.