Sensitive Fields

Lead Prosper has just launched a new feature: Sensitive Fields. To watch a video tutorial on this topic click here

Sensitive fields are a new option for campaign fields for when you need to send private, highly sensitive information from a Supplier to a Buyer. Examples of sensitive data points could be social security numbers, bank account or routing numbers, or credit card information. 

Previously, it was against Lead Prosper's TOS to store or transmit sensitive information, but with this update we can confidently allow our customers to securely transmit sensitive data without ever storing the actual values

When a field is set to Sensitive, the actual data is passed from your Supplier to your Buyer in real time. After that single post the value is dropped and logged throughout the system as simply three asterisks (***).  As you can see below, stored lead data, PING / POST logs, analytics, campaign triggers, lead reposting, etc. will never see what the sensitive value was and will only see the asterisks.

By incorporating a way to securely send sensitive data to buyers, Lead Prosper has opened the door for lead distribution across verticals such as Mortgages, Business Loans, Auto Loans, and any other vertical where sending private information is required