Introducing the New Lead Flow for One-to-One Campaigns

The new One-to-One campaign type introduces a revolutionary lead flow built around the "Ping, Pick, Post" approach. While the foundational functionality of a two-step PING and POST remains consistent with the existing Ping/Post Exchange campaigns, the addition of the "PICK" step fundamentally changes the flow. This enhancement allows consumers to actively choose which buyers they consent to engage with, ensuring compliance and transparency at every step.

Key Changes in the One-to-One Flow

1. The PICK Step: Empowering Consumer Choice
   • After receiving a PING response with bids from buyers, the Supplier displays these bids on their front-end for the consumer.
   • Consumers select the buyers they consent to engage with, creating a tailored and transparent interaction.

   • The Supplier then captures these selections and includes the corresponding bid IDs in the new lp_consent_bids field during the POST request.

     The lp_consent_bids Field: Consent-Driven Distribution

   • Only bid IDs listed in the lp_consent_bids field will be included in the POST to Lead Prosper.
   • Any bids excluded from this field will be ignored, ensuring consumer preferences are respected.
   • Buyer priority no longer exists in One-to-One campaigns. The order of bids in the lp_consent_bids field determines the sequence in which bids are attempted to be sold.

Step-by-Step Breakdown of the "Ping, Pick, Post" Process

1. PING: Collect and Return Buyer Bids
   • The consumer fills out a front-end form, initiating a PING from the Supplier to the Lead Prosper campaign.
   • Lead Prosper distributes the PING to buyers, who return bids with essential information such as:
     • Bid Price
     • Unique Bid ID
     • TCPA Entity Name
     • Mapped Additional Data (custom fields configured at the buyer level)

   • Lead Prosper compiles these bids into a structured "bids" object within the PING response, enabling the Supplier to display detailed buyer information on their front end.

     

2. PICK: Display and Collect Consumer Consent
   • Using the "bids" object, the Supplier presents buyer details, allowing the consumer to make informed choices.
   • The Supplier controls how bids are displayed and sorted on their front-end interface, tailoring the user experience.
   • Consumers select the buyers they consent to engage with, and these bid IDs are captured for the POST step.
3. POST: Distribute Consent-Driven Data
   • The Supplier sends the POST request to Lead Prosper, including the selected bid IDs in the lp_consent_bids field.
   • Only the bid IDs in this field are distributed to buyers, achieving true one-to-one dynamic consent.

   • The Supplier can determine the order of attempted sales by arranging the bid IDs in the lp_consent_bids field.

     
     
     

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Enhancements in the POST Response

• Accepted/Sold Bids: Contains all bids successfully sold to buyers.
• Rejected/Unsold Bids: (Optional) Includes details on bids that failed to sell.
• Meta Details:
  • Total Bids
  • Maximum Bid Price
  • Execution Time
• Dynamic Field Mapping:
  • Suppliers can map static or dynamic fields, such as a redirect_URL provided by a buyer, to be passed in the POST response.

These enhancements give Suppliers granular control over lead distribution while maintaining transparency and compliance.

Why the One-to-One Campaign Type Matters

The One-to-One campaign type redefines lead generation by:

• Empowering Consumers: Consumers actively choose who contacts them, fostering trust and transparency.
• Streamlining Lead Distribution: Suppliers have full control over which bids are displayed, in what order, and how consumer consent is captured.
• Ensuring Compliance: By respecting consumer consent at every step, the One-to-One approach aligns with industry standards and legal requirements.

This campaign type is a step forward in creating a more transparent, consumer-centric lead management ecosystem. For detailed instructions on setting up One-to-One campaigns or mapping additional data fields, visit our One-to-One Buyer Setup Tutorial.

This cohesive approach ensures that every participant—Supplier, consumer, and buyer—benefits from enhanced transparency, compliance, and efficiency.