An Overview of Supplier Settings

Each Supplier in Lead Prosper has a set of configurable settings that control pricing, volume, budget, notifications, and bid behavior. The available settings depend on whether the Supplier is part of a Direct Post campaign or a Ping Post Exchange.

Buy Price

The Buy Price determines what you pay the Supplier for each lead.

• Direct Post campaigns: The Buy Price can be set to either Static or Conditional Pricing.
• Ping Post Exchange: The Buy Price is set to real-time. In real-time pricing, the buy price is determined by the Buyer's bid price, adjusted for any margins and/or penalties.

Leads Cap

Leads Caps limit the number of leads a Supplier can send into a campaign. Caps can be set on a day, week, month, or total basis.

Budget Cap

Budget Caps limit the total spend on a Supplier. Like Leads Caps, Budget Caps can be set on a day, week, month, or total basis.

Ping Cap

Ping Caps are available only for Suppliers in a Ping Post Exchange. They throttle the number of PINGs a Supplier can send into the exchange on a daily, hourly, or minute basis.

Notification Settings

You can configure cap notifications for each Supplier. Notifications can be sent to up to 5 email addresses when a cap reaches a specified threshold. Up to 3 different thresholds can be set per Supplier. You can also set a notification to be sent if the cap has not been reached within its given time setting.

Margin Override

Margin Override is available only in a Ping Post Exchange. It allows you to assign a margin to an individual Supplier that differs from the Default Margin defined in the campaign settings.

Minimum Required Buyer Bid

The Minimum Required Buyer Bid is available for Suppliers in a Ping Post Exchange. When set, any Buyer bid that comes back below this price is automatically rejected. This threshold applies to the exact price returned by the Buyer and does not account for margins or penalties.

This article covered the core Supplier settings available in Lead Prosper, including Buy Price configuration, Leads, Budget, and Ping Caps, Notification Settings, Margin Overrides, and Minimum Required Buyer Bid thresholds. If you have any questions or need further assistance configuring your Supplier settings, please reach out to our support team.