Reports Page - Platform Tour

The Reports Page provides a comprehensive view of performance across your Lead Prosper account. It allows you to analyze campaign activity, revenue, and lead outcomes through detailed metrics and customizable reports.

From high-level summaries to granular breakdowns by campaign, buyer, or supplier, this page is designed to help you understand performance trends and make data-driven decisions.

On the Reports Page, you can:

• View detailed campaign performance metrics including leads, acceptance rates, revenue, cost, profit, and margins
• Customize reports by adding or removing columns and saving preferred layouts
• Compare performance across two different date ranges
• Analyze PING activity within Ping Post Exchanges
• View daily revenue reports
• Monitor supplier and buyer activity across campaigns
• Drill down into campaign-level, supplier-level, and buyer-level metrics

Key Features on the Reporting Page

Customizable Reporting

You can tailor reports to focus only on the metrics that matter most by selecting specific columns and saving custom layouts. This makes it easy to create views for different use cases such as performance tracking, financial reporting, or optimization analysis.

Performance Comparison

The ability to compare two date ranges allows you to evaluate trends over time, measure the impact of changes, and identify improvements or declines in performance.

Exchange & Activity Insights

For Ping Post Exchanges, you can review detailed PING breakdowns to understand bidding activity and buyer engagement. The activity overview also provides a quick snapshot of when suppliers and buyers were last active and when they last received accepted leads.

The Reports Page is essential for monitoring and optimizing campaign performance. It is commonly used to analyze lead volume, acceptance rates, revenue, profit, and return rates, while identifying trends and opportunities for improvement. With flexible reporting, performance comparisons, and deep visibility into campaign, supplier, and buyer activity, this page gives you the insights needed to make informed decisions and maximize results across your Lead Prosper account.